Loyalty Program Types
Loyalty programs aren’t about generating sales benefits but about creating experiences that bring customers closer to the brand. It is important to design loyalty programs according to each business and its customer types.
From building a rapport to strengthening customer relationships, a loyalty program needs to be structured well amalgamating the best of technology, gaming, entertainment and cost-efficient factors for the program to be effective and successful to make your customers delighted brand advocates.
It is crucial to understand the nitty-gritty of your business before adapting to a loyalty program type because retaining old customers is equally or more important than acquiring new ones. Building an emotional connection with the customer through long-term engagement promoting the brand’s identity and rewarding them with the right benefits could give the brand a paradigm shift.
The top 10 loyalty program types to build engagements beyond transactions
Simple, convenient and value-driven program that treats all customers alike encouraging more purchases and active involvement.
The program lets customers have added benefits as they move up the loyalty ladder. The program also inspires customers to gain more rewards and benefits by spending and engaging more.
With the Perks program, every customer gets unconditional rewards that build an emotional connect with the brand inspiring repeated purchases.
Integrating exciting and fun activities to encourage engagement and interactions could drive customers regularly to the brand like a routine.
Communities formed based on topics, values or interests within the loyalty program that builds and strengthens robust customer relationships.
A program that best suits shopping malls and commercial centres where various brands are brought together incentivizing customer enrollment through numerous technical solutions and thus increasing footfalls.
The program lets customers enjoy premium rewards and benefits by paying a recurring fee drawing newer customers to the brand and retaining the older ones strongly.
Understand your intended audience’s interests and aspirations to rightly connect them with your brand. Reward them for their active lifestyle or sustainability interests as an encouragement for their empathetic behaviour.
Word of mouth could sell a thousand ships–referrals and recommendations from credible sources, friends or acquaintances are found more trustworthy and effective to bring in more customers.
Integrating multiple programs together to design a unique scheme and deliver the best of experiences for your valued customers.