Reduce Cart Abandonment
Cart abandonment is one of the most common issues that ecommerce retailers face on a day-to-day basis. Tackling the situation wisely needs clear-cut innovations by understanding customer shopping behavior.
Trust signals are important
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Showcase various compliance certifications to ensure that the customer's personal data shared with the company are safe -
Integrate multi-layer security authentication for credit/debit card transactions
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Generate one-time passwords through messages or calls for transaction verification of digital payments
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Place trust badges to ensure that the transactions are secure and no possibility of a loss of money
Indicate progress
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Add progress indicators to show how many steps crossed and how many steps are left before completing the shopping process
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Set a pop-up that indicates the purchase is incomplete and only one more step is left to complete the process
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Utilize exit-intent pop-ups with promotional codes, flash deals, or additional information to empty the cart
Clear call to action (CTA)
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Infix call-to-action buttons that encourage customers to shop
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Highlight the next step in the payment process making it easier for customers to understand the process
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Enable customers to review their purchase and hit ‘confirm and pay’ as a final step
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Add distinct colors for CTA buttons indicating the importance and urgency of confirming purchase at each stage
Improved shopping experience
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Integrate additional features to enhance the mobile shopping experience
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Improve cart page for one-hand user experience
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Utilize dynamic keyboards that change according to the needs of checkout fields
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Increase cart conversion rates with multiple payment modes, single-click checkout, and financing options
Clear cost mentions
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Notify about shipping charges, convenience costs, taxes, etc upfront
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Update pricing information specific to regions immediately after the shipping address is entered
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Provide multiple delivery options and their costs for customers to choose from
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Prevent keeping extra costs if any to the check-out window to avoid leading to a last-minute cart abandonment
Meticulous refund policy
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Establish a stringent refund policy to avoid ambiguity on returns and refunds
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Solve basic queries related to reimbursements instantly through a ‘Frequently Asked Questions (FAQ)’ window
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Clarify any further confusion through customer care support if required over emails, chatbot, or calls
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Notify the process of return/refund at each stage until the transaction is completed
Improve customer shopping experience competently and reduce cart abandonment rates in more ways than one
Endorse whatever is given for free
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Offer free shipping to encourage customers to not leave their preferred items in the cart
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Launch flash deals and limited-period sales on items left in the cart
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Notify every time there is a price slash for items in the cart
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Offer a time window to quickly complete the purchase before the price goes up
Nudges are impactful
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Add nudges for products that are already in the cart with new deals, promotional offers, etc
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Display real-time stock alerts to create urgency
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Show last visited data, time, and other information
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Include a countdown timer to show the time left until the end of the promotional period
Email campaigns
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Send out follow-up emails to remind customers of an abandoned cart with an itemized list with clickable URLs
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Experiment with email workflows to gain browsing experience feedback, testimonials, send cart, etc
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Make use of social proofing where user-generated content like reviews, ratings, and customer photos can be shared through emails to entice customers
Easy checkouts
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Integrate convenience checkouts which is a great customer turn on
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Auto-apply discount codes on checkout according to the product volume and promotions if applicable
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Enable guest checkout instead of forcing customers to create an account to checkout
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Customize pop-up messages based on user behaviors and shopping patterns
Combat cart abandonment to reinforce sales and revenue