Maximize customer engagement
Engagement is a crucial component influencing customers’ purchase decisions. Engage your customers and nurture relationships in more ways than one with engagement-driven loyalty programs.
Engagement is the crucial aspect
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Establish a unique personalized way for engaging your customers -
Reward them for their brand-related activities—social reviews, referrals, subscriptions, using mobile app, etc
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Identify and offer them the reward types they like most
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Surprise them with discounts, offers, or freebies every now and then
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Gamify your customer loyalty goals, challenges, and rank or tier advancements
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Establish value-based relationships by making them a part of your CSR initiatives or by giving them a chance to donate to causes they support
Launch exciting referral programs
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Run referral campaigns to drive instant results
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Promote your referral program across all channels
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Generate a unique referral code or link for each customer
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Welcome new referrals with exciting welcome offers and discounts
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Track referrals with the unique referral code or link
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Offer double rewards for repeat referrals
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Identify the right kind of rewards for your referral program based on referral analytics
Personalize your customer interactions
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Connect with them on their special days with freebies, discounts, or coupons
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Collect relevant data on product offerings and customer segments to design personalized reward programs
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Identify the right personalization strategy for each customer segment
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Create targeted offers, deals and discounts that complement their specific needs
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Encourage them through real-time notifications to share their brand stories on social media
Give them the best redemption options
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Offer flexible redemption options for your customers across all touch points
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Ensure convenient and frictionless redemption experiences across devices and channels
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Build easy-to-use and easy-to-navigate redemption pages
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Integrate a ‘how-to-redeem’ guide to assist and engage your customers with the redemption process
Build stronger customer relationships
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Introduce premium tiers and ranks in your loyalty program
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Run exclusive reward programs for each tier
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Make your customers feel privileged with tier or rank-specific rewards
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Extend early access and special invites to your product launches or discount programs to your privileged customers
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Seek innovative ways to attract and retain your most loyal customers
Launch customer-centric reward programs
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Identify your customer preferences when deciding on the type of reward programs you offer
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Analyze your customer needs and buying behavior to make customer-centric decisions
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Connect customers with loyalty communities to drive engagement
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Get a 360° view of your customer journey to provide a seamless customer experience
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Ensure transparency in each level of their brand journey by displaying real-time product availability, pricing details, and ways to earn and redeem rewards
Set goals and track them regularly
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Monitor customer satisfaction scores across your products and loyalty programs
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Set clear goals in your loyalty program for customers to achieve
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Analyze the performance of your loyalty programs to identify which are working and which are not
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Measure your customer retention rates, conversion rate, attrition rate, and net promoter score
Add an emotional aspect
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Prioritize high-value customers with faster response times and issue resolution
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Offer premium ranks for your high-value customers
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Notify them if they are close to achieving the next tier or rank and encourage them to level up to the next
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Develop an effective social listening strategy to win brand credibility and trust
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Listen to your customer concerns, dissatisfactions, and compliments
Identify which loyalty type drives engagement
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Create engagement with transactional loyalty programs that reward points for purchases and transactions
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Drive engagement with behavioral loyalty programs by influencing customers’ buying behavior through double rewards or instant redemption programs depending on purchase frequency or purchases made at specific times
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Reward customers with social loyalty program for their brand-related activities on social media including mentions, shares, likes, follows, etc
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Launch engagement loyalty programs to appreciate customer’s brand engagement efforts such as email sign ups, newsletter subscriptions, survey participation, etc
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Connect with your customers through emotional loyalty programs that attach customers emotionally through a feeling of exclusivity with the brand through special invites, wishes, surprise gifts and discounts on their special days
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Launch advocacy loyalty programs to appreciate customer efforts of extending the brand’s reach through referrals, testimonials, and reviews
Measure your customer engagement rates often
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Run a detailed research before introducing new loyalty programs
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Continuously test and learn your customers changing behavior and preferences
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Analyze and identify patterns in customer purchase behavior
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Employ analytics tools to measure customer engagement rates of your loyalty programs
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Track crucial customer engagement metrics such as net promoter score, customer satisfaction rate, customer lifetime value, and customer attrition rate
Position your brand for improved customer engagement and better ROI
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