Increase Customer Lifetime Value
Customer lifetime value or CLTV is directly proportional to brand credibility. A potential loyalty program can increase a brand’s CLTV by manifolds.
Personalize customer experience
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Enhance personalization through an effective customer feedback system
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Offer personalization to a level where a buyer becomes a repeat customer
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Build a stronger foundation for a robust customer relationship through personalized customer service
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Improve customer engagement by considering their likes and dislikes
Engage through effective content
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Connect with customers across various channels through engaging, value-packed, and relevant content
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Talk to them beyond the brand and business to keep them engaged with their topics of interest
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Measure content engagement rate to calculate the effectiveness of a particular campaign
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Give them priority treatment by giving them a VIP invite to a product launch or a brand gathering
Upselling and cross-selling
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Persuade your customers to purchase add-on products with their primary purchase through upselling and cross-selling
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Consider their buying choice, purchase behavior, and attitude to upsell or cross-sell your products rightly
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Offer more reward points for products purchased through upselling and cross-selling
Complimentary upgrades and incentives
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Get closer to your customers with timely rewards and benefits
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Add value to your relationship with customers by categorizing and rewarding them based on tiers.
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Give out a new product or service as a freebie through which you could get feedback for further improvements
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Enhance your customer’s emotions with the brand through a simple, cost-efficient giveaway
Customer training program
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Educate customers with product development and market trends–a great way to add value to your customer’s relationship with your brand
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Invite elite customers over to the product manufacturing unit to show them how each product is produced and reaches their hands
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Design an effective customer training program for higher customer loyalty and a lesser churn rate
Improve your customer lifetime value effectively and efficiently
Transparent transactions
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Explain your terms and conditions clearly to your customers
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Inform customers from time to time whenever policies or conditions are updated, altered, or revoked
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Display transaction history points redeemable, and points to be achieved to the next milestone clearly
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Get reward coupons delivered through emails or as checkout codes instantly once they have reached a milestone.
Omnichannel support
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Provide seamless support across an integrated network of devices and touchpoints
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Deliver prompt responses to concerns or complaints
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Offer 24/7 support for queries or any issues faced
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Build a knowledge base with FAQs, videos, tutorials, etc
Gather actionable feedback
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Conduct customer satisfaction surveys to understand where you stand in your customer’s hearts
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Understand your customer's choices and preferences to enhance customer experience and satisfaction
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Take every feedback into account to analyze the brand’s journey with the customer
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Implement a social listening strategy to retrieve data on customer opinion on the internet
Detect pain points and find solutions
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Identify common challenges that bother most customers
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Categorize them according to priorities and assign them to respective departments to solve the issues instantly
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Identify every minor issue which could otherwise be a significant drawback from the customer's point of view
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Detect and trace relevant customer data on why a happy customer has not become a repeat customer or a brand promoter
Foster customer relationship
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Target communities and nurture them according to their values and interests
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Pay attention to their attitudes, and behaviors to understand how these nuances impact the business
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Launch hyper-targeted rewards for communities based on their needs and wants
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Create a platform for communities and let your customers be your brand advocates
Improve customer lifetime value in more ways than one